4 great email marketing resources from dotmailer

4 great email marketing resources from dotmailer

1. Boost your open rates

First, the bad news: 20% of marketing emails never even make it to a subscriber’s inbox. But now, the good news: with the right email service provider and sender reputation, along with an advanced spam checker and super-relevant subject lines, you’re in a much better position to ensure your emails make it to the inbox and get read. Download this cheatsheet for 7 ways to boost your open rates and get your customers to act on your emails.

2. List acquisition

Email remains the best way of building and sustaining customer relationships, as it’s still the most efficient and personalized way to communicate with your audience on a one-to-one basis at a huge scale. Don’t lose in the long-run by only focusing on the first order of a potential customer, but instead on getting the email sign-up. Our latest whitepaper makes the case for developing a strong list acquisition strategy.

3. The e-mail welcome programme

The welcome program is the most important campaign you can send to a prospect. Why? Firstly it gives those who’ve just signed up to find out more about your brand, a chance to make a quick decision about you – that will last. Secondly, your welcome email will have one of your best open rates, get it right and you’ll set the wheels of a long-lasting customer relationship in motion. Our new best practice guide helps you get started with the key dos and don’ts for email welcome programs.

4. The anatomy a responsive email

How good do your emails look on mobile? Gain insight from our best practice tips proven to improve the mobile experience.




B2B e-commerce: the role of multichannel marketing [free paper]

B2B e-commerce: the role of multichannel marketing [free paper]

We recently discussed why you should be considering Magento as your B2B ecommerce platform. Whether a move to Magento is on the cards for you now or you are a B2B ecommerce veteran already, it’s likely that your customers are expecting you to be consistent in the experience you provide onsite to your marketing communications with them.

A recent Forrester forecast revealed that the global B2B ecommerce market at $6.7 trillion will be double the value of the global B2C ecommerce market ($3.2 trillion) by 2020 – but many B2B companies in comparison to B2C companies haven’t yet got the technology to support their online sales. They are increasingly under pressure to consider the multichannel marketing strategy as part of their new ecommerce model. And this means seamless integration between ecommerce, web, CRM and email platforms.

We mentioned email platform dotmailer as one of the platforms that provides integration via Magento API in a previous post. Dotmailer has produced a helpful guide to multichannel marketing for B2B ecommerce, covering:

1. The need to adapt the sales process as well as the marketing process from a traditional approach to a multichannel approach for your multichannel customer – to maximize the potential of leads
2. Tailoring the content of your marketing communications through learning from customer engagements and transactions – for the advanced personalization that will be expected by customers.
3. Building an email strategy as part of a multichannel strategy that encourages customers to self-navigate through their online relationship with you
4. The importance of creating a single customer view for marketing and sales of interactions and using this to refine communications with your customer
5. Examples of emails sent by B2B companies such as Bidvest 3663, Alexandra plc and Screwfix, from welcome programs to product and seasonal emails

You can download the full report from dotmailer here.

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