1. Boost your open rates
First, the bad news: 20% of marketing emails never even make it to a subscriber’s inbox. But now, the good news: with the right email service provider and sender reputation, along with an advanced spam checker and super-relevant subject lines, you’re in a much better position to ensure your emails make it to the inbox and get read. Download this cheatsheet for 7 ways to boost your open rates and get your customers to act on your emails.
2. List acquisition
Email remains the best way of building and sustaining customer relationships, as it’s still the most efficient and personalized way to communicate with your audience on a one-to-one basis at a huge scale. Don’t lose in the long-run by only focusing on the first order of a potential customer, but instead on getting the email sign-up. Our latest whitepaper makes the case for developing a strong list acquisition strategy.
3. The e-mail welcome programme
The welcome program is the most important campaign you can send to a prospect. Why? Firstly it gives those who’ve just signed up to find out more about your brand, a chance to make a quick decision about you – that will last. Secondly, your welcome email will have one of your best open rates, get it right and you’ll set the wheels of a long-lasting customer relationship in motion. Our new best practice guide helps you get started with the key dos and don’ts for email welcome programs.
4. The anatomy a responsive email
How good do your emails look on mobile? Gain insight from our best practice tips proven to improve the mobile experience.
List compiled by Pure 360 – click here for full article
1. Welcome email
2. Browse and abandonment emails
3. Order confirmation
4. Dispatch and delivery confirmation
5. You may also like…
6. Back in-stock
7. Rate and review
8. Refer a friend
10. Your next order
11. We’ve missed you
A June 2016 survey of US marketers conducted by the Direct Marketing Association (DMA) and Demand Metric found that email had a median ROI of 122% — more than four times higher than other marketing formats examined, including social media, direct mail and paid search.
Read the full article here on E-marketer.
Useful material from Dotmailer about improving your email marketing performance. A free download will help you:
- Learn what variables you can split test in your email campaigns
- Gain insight into the best ways to split test your email copy
- Discover key tactics to successfully split test the creative in your email
Download here: https://www.dotmailer.com/pages/if-your-emails-sat-our-test-would-they-pass/
Interesting statistics from Bronto (the email marketing platform) regarding different kinds of email marketing for e-commerce businesses. As most of these activities can easily be done & automated, our guidance would be to get on & do them.
We recently discussed why you should be considering Magento as your B2B ecommerce platform. Whether a move to Magento is on the cards for you now or you are a B2B ecommerce veteran already, it’s likely that your customers are expecting you to be consistent in the experience you provide onsite to your marketing communications with them.
A recent Forrester forecast revealed that the global B2B ecommerce market at $6.7 trillion will be double the value of the global B2C ecommerce market ($3.2 trillion) by 2020 – but many B2B companies in comparison to B2C companies haven’t yet got the technology to support their online sales. They are increasingly under pressure to consider the multichannel marketing strategy as part of their new ecommerce model. And this means seamless integration between ecommerce, web, CRM and email platforms.
We mentioned email platform dotmailer as one of the platforms that provides integration via Magento API in a previous post. Dotmailer has produced a helpful guide to multichannel marketing for B2B ecommerce, covering:
1. The need to adapt the sales process as well as the marketing process from a traditional approach to a multichannel approach for your multichannel customer – to maximize the potential of leads
2. Tailoring the content of your marketing communications through learning from customer engagements and transactions – for the advanced personalization that will be expected by customers.
3. Building an email strategy as part of a multichannel strategy that encourages customers to self-navigate through their online relationship with you
4. The importance of creating a single customer view for marketing and sales of interactions and using this to refine communications with your customer
5. Examples of emails sent by B2B companies such as Bidvest 3663, Alexandra plc and Screwfix, from welcome programs to product and seasonal emails
You can download the full report from dotmailer here.